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Public Relations Case Studies from Around the World (2nd Edition)

by Judy VanSlyke Turk & Jean Valin Peter Lang Inc., International Academic Publishers (August 23, 2017)

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice—from public diplomacy to corporate social responsibility to...


What Is Sustainable Journalism?

by Mart Ots, Ulrika Olausson & Peter Berglez Peter Lang Inc., International Academic Publishers (September 04, 2017)

This edited volume, which elaborates on the idea and concept of sustainable journalism, is the result of a perceived lack of integral research approaches to journalism and sustainable development. Thirty years...


An Introduction to Visual Communication

by Susan B. Barnes Peter Lang Inc., International Academic Publishers (July 10, 2017)

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical...


Media Ecology

by Lance Strate Peter Lang Inc., International Academic Publishers (July 26, 2017)

Media Ecology: An Approach to Understanding the Human Condition provides a long-awaited and much anticipated introduction to media ecology, a field of inquiry defined as the study of media as environments. Lance...


Digital Media

by Paul Messaris & Lee Humphreys Peter Lang Inc., International Academic Publishers (February 28, 2017)

The age of digital media has given rise to a new social world. It is a world in which the transmission of information from the few to the many is steadily being supplanted by the multi-directional flow of facts,...


Branding as Communication

by Susan B. Barnes Peter Lang Inc., International Academic Publishers (June 06, 2017)

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization...


Dynamics of International Advertising

by Barbara Mueller Peter Lang Inc., International Academic Publishers (August 14, 2017)

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.

With a balance of...


Mapping Media Ecology

by Dennis D. Cali Peter Lang Inc., International Academic Publishers (August 14, 2017)

Until now, the academic foundations of media ecology have been passed down primarily in the form of edited volumes, often by students of Neil Postman, or are limited to a focus on Marshall McLuhan and/or Postman...


Shaping International Public Opinion

by Jami A. Fullerton & Alice Kendrick Peter Lang Inc., International Academic Publishers (March 27, 2017)

Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better research,...


Communicative Cities in the 21st Century

by Matthew D. Matsaganis, Victoria J. Gallagher & Susan J. Drucker Peter Lang Inc., International Academic Publishers (November 01, 2012)

This book explores the concept of the «communicative city», developed initially by participants in an international Urban Communication Foundation initiative, by bringing together scholars from across the...


Old New Media

by Paul Grosswiler Peter Lang Inc., International Academic Publishers (January 01, 2012)

Old New Media examines how the introduction of a new medium threatens those accustomed to the old media environment. Taking a media ecology perspective to examine the historical transitions from oral to literate,...


Reading Rey Chow

by Paul Bowman Peter Lang Inc., International Academic Publishers (December 09, 2014)

This is the first book-length study of the groundbreaking work of Rey Chow, whose work has transformed the fields of postcolonialism, cultural studies, film, ethnicity and gender. It describes and explains the...


Coming out of the Closet

by Richard D. Waters & Natalie T.J. Tindall Peter Lang Inc., International Academic Publishers (December 09, 2014)

Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly...


A Theater Criticism/Arts Journalism Primer

by Bob Abelman & Cheryl Kushner Peter Lang Inc., International Academic Publishers (September 01, 2012)

A Theater Criticism/Arts Journalism Primer: Refereeing the Muses examines the skill set associated with being a critic and arts journalist. It explores the history, evolution, and future of the profession in...


Tweening the Girl

by Natalie Coulter Peter Lang Inc., International Academic Publishers (July 01, 2013)

Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label «tweens» and were heralded by marketers, and subsequently...


Tween Girls and their Mediated Friends

by Nancy A. Jennings Peter Lang Inc., International Academic Publishers (December 30, 2014)

Although parents and teachers are among the numerous socializing agents through which children learn about the world, media, too, has begun to take center stage as a substantial force in children’s lives....


Critical Studies of Southern Place

by William M. Reynolds Peter Lang Inc., International Academic Publishers (September 01, 2013)

Critical Studies of Southern Place: A Reader critically investigates and informs the construction of Southernness, Southern identity, and the South past and present. It promotes and expands the notion of a Southern...


Communication Theories in a Multicultural World

by Clifford G. Christians & Kaarle Nordenstreng Peter Lang Inc., International Academic Publishers (December 09, 2014)

This volume is an up-to-date account of communication theories from around the world.

Authored by a group of eminent scholars, each chapter is a history and state-of-the-art description of the major issues...


News Evolution or Revolution?

by Andrea Miller & Amy Reynolds Peter Lang Inc., International Academic Publishers (January 09, 2013)

This book tells the story of modern-day newspapers by exploring the digital transition of the New Orleans Times-Picayune as a microcosm of the industry. Drawing on the expertise of scholars and professionals...


Home with Hip Hop Feminism

by Aisha S. Durham Peter Lang Inc., International Academic Publishers (June 30, 2010)

This book has won the 2015 Top Book Award from the NCA African American Communication and Culture Division (AACCD) of NCA

Home with Hip Hop Feminism brings together popular culture and the everyday experiences...


Lifestyle Drugs and the Neoliberal Family

by Kristin Swenson Peter Lang Inc., International Academic Publishers (October 01, 2010)

Since 1997, advertisements for lifestyle drugs have saturated the U.S. airwaves, print media, and the Internet. Viewers are asked to see their children’s difficulty in school as attention deficit disorder,...


Consuming Bollywood

by Anjali Ram Peter Lang Inc., International Academic Publishers (June 30, 2012)

Consuming Bollywood is a major activity in the Indian diaspora and the revenue generated from diasporic audiences is growing exponentially. By combining extended qualitative interviews and textual analysis,...


Talking Tobacco

by Kandi L. Walker, Stuart L. Esrock & Joy L. Hart Peter Lang Inc., International Academic Publishers (December 09, 2014)

Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate...


Sexing the Media

by Debra L. Merskin Peter Lang Inc., International Academic Publishers (June 15, 2012)

Sex in the media is one of the hottest topics of the day. We know that advertising, television, cinema, and other forms of communication use sex to sell us products and pump up story lines. The question is:...


African Americans in the History of Mass Communication

by Clark Naeemah Peter Lang Inc., International Academic Publishers (September 01, 2011)

African Americans in the History of Mass Communication offers a variety of stories focusing on how African Americans use the media to educate, advocate, empower, and serve others. Stories ranging from the Civil...


Health Communication

by Do Kyun Kim, Arvind Singhal & Gary L. Kreps Peter Lang Inc., International Academic Publishers (October 15, 2013)

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically...


Strategic Planning for Public Relations

by Adam E. Horn & Tricia Hansen-Horn Peter Lang Inc., International Academic Publishers (May 01, 2013)

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic...


Advertising and Race

by Linda C. L. Fu Peter Lang Inc., International Academic Publishers (July 14, 2015)

Since colonization, dominant ideologies of «race» have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the «colonial...


Visualizing Culture

by Roxanne M. O'Connell Peter Lang Inc., International Academic Publishers (June 01, 2013)

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the...


Gourmands and Gluttons

by Carlnita P. Greene Peter Lang Inc., International Academic Publishers (September 01, 2013)

From «supersizing it» to hoarding, we are living in an age of excess. Whether it is cars or housing, American culture is being driven by the old adage that «bigger is better». Yet, although we often overlook...


The Other Guy

by Derek A. Burrill & Toby Miller Peter Lang Inc., International Academic Publishers (September 01, 2013)

Suffering from «manopause» and «Low T», underemployed and unwilling to grow up, «the other guy» has emerged as an important figure in modern media masculinity. From the films of Judd Apatow to sitcoms...


Making Media Studies

by David Gauntlett Peter Lang Inc., International Academic Publishers (March 01, 2014)

In Making Media Studies, David Gauntlett turns media and communications studies on its head. He proposes a vision of media studies based around doing and making – not about the acquisition of skills, as such,...


Crowdfunding the Future

by Bertha Chin, Bethan Jones & Lucy Bennett Peter Lang Inc., International Academic Publishers (December 01, 2014)

The concept of crowdfunding, where grassroots creative projects are funded by the masses through websites such as Kickstarter and Indiegogo, has been steadily gaining attention over the last few years. Crowdfunding...


A Culture of Tough Jews

by David Moscowitz Peter Lang Inc., International Academic Publishers (December 09, 2014)

From brutal Nazi killers to Hanukkah heroes in the ’hood, tough Jews refute images of doomed Holocaust victims, wandering Jews of exile before them, and the post-war ‘nice Jewish boys’ who followed. They...


Mediated Authenticity

by Gunn Enli Peter Lang Inc., International Academic Publishers (August 31, 2014)

This book explores the paradox of mediated authenticity – the idea that our understanding of society is based on mediated representations of reality. Enli argues that mediated authenticity is established through...


Digital Fusion

by Joy Pierce Peter Lang Inc., International Academic Publishers (July 01, 2014)

The first national recognition of disparities in access to information technologies – a digital divide – surfaced in a 1995 report by The National Telecommunication and Information Administration. Despite...


Queer Praxis

by Dustin Bradley Goltz & Jason Zingsheim Peter Lang Inc., International Academic Publishers (September 01, 2014)

Amidst rapid advances of mainstream gay and lesbian platforms, questions of essential sexual identities, queered rituals of family, queered notions of intimacy, queer considerations of time, and the possibility...


War/Play

by John Martino Peter Lang Inc., International Academic Publishers (March 01, 2013)

The impact that First Person Shooter video games have had on the evolution of youth culture over a decade or more has been the focus of attention from political leaders; medical and legal specialists; and the...


The Spike Lee Enigma

by Bill Yousman Peter Lang Inc., International Academic Publishers (July 01, 2013)

The Spike Lee Enigma is an exploration of ideology and political economy in the films and career of one of America's most controversial filmmakers. Since the 1980s Spike Lee has created numerous films that are...


The «Dexter Syndrome»

by Marcel Danesi Peter Lang Inc., International Academic Publishers (April 19, 2016)

The serial killer has become an obsession ever since Jack the Ripper became a media sensation, embedding a new and horrifying type of murderer into our cultural consciousness – one who kills darkly and in...


Mediated Moms

by Heather L. Hundley & Sara E. Hayden Peter Lang Inc., International Academic Publishers (February 18, 2016)

Images of «good mothers» saturate the media, yet so too do images of mothers who do not fit this mold. Numerous scholars have addressed «bad mothers» in the media, arguing that these images are a necessary...


Representing Youth with Disability on Television

by Dana Hasson Peter Lang Inc., International Academic Publishers (March 10, 2016)

Representing Youth with Disability on Television is a complex and multidimensional mainstream cultural discourse that examines specific stereotypes in fictional programming. The book draws attention to the group...


The Mediated Youth Reader

by Sharon R. Mazzarella Peter Lang Inc., International Academic Publishers (March 10, 2016)

Since the first book was signed almost ten years ago, the Mediated Youth series has published nearly two dozen volumes, with more in process or production. This milestone provides the perfect opportunity to...


Hip Hop DJs and the Evolution of Technology

by André Sirois Peter Lang Inc., International Academic Publishers (March 10, 2016)

Using interviews with world-renowned and innovative hip-hop DJs, as well as technology manufacturers that cater to the market/culture, this book reveals stories behind some of the iconic DJ technologies that...


Cross-Media Promotion

by Jonathan Hardy Peter Lang Inc., International Academic Publishers (July 20, 2015)

Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion...


Funding Journalism in the Digital Age

by Jeff Kaye & Stephen Quinn Peter Lang Inc., International Academic Publishers (February 24, 2010)

The news media play a vital role in keeping the public informed and maintaining democratic processes. But that essential function has come under threat as emerging technologies and changing social trends, sped...


Communication Theory and Millennial Popular Culture

by Kathleen Glenister Roberts Peter Lang Inc., International Academic Publishers (February 18, 2016)

Theories help to troubleshoot gaps in our understanding, and to make sense of a world that is constantly changing. What this book tries to do, in part, is blur the lines between the differences between today’s...


Snatched

by Spring-Serenity Duvall & Leigh Moscowitz Peter Lang Inc., International Academic Publishers (March 11, 2016)

Few crimes provoke the collective fear, public outrage, and media fascination that child abductions do. Stories about missing children capture national headlines and dominate public discourses about crime and...


Monstrosity, Performance, and Race in Contemporary Culture

by Bernadette Marie Calafell Peter Lang Inc., International Academic Publishers (February 18, 2016)

In a society that increasingly touts post-racial and post-feminist discourses, the trope of monstrosity becomes a way to critically examine contemporary meanings around race, class, gender, sexuality, and ability....


Movies Change Lives

by Tony Kashani Peter Lang Inc., International Academic Publishers (February 18, 2016)

Movies Change Lives is a rigorous interdisciplinary examination of cinema as a vehicle for personal and social transformation. Interdisciplinary scholar Tony Kashani builds a theory of humanistic transformation...