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Storynomics

by Robert McKee & Thomas Gerace Twelve (March 20, 2018)

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.

Robert McKee's...


Make It Rain!

by Donna Beech, Areva Martin & Phil MCGRAW Center Street (March 20, 2018)

NATIONAL BESTSELLER

What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime?

It's happening right in front of you every day. Guest experts...


Sell It Today, Sell It Now

by Tom Hopkins & Pat Leiby Made for Success (November 02, 2015)

Have you discovered the power of the one-call close? Sell It Today, Sell It Now Audio Seminar by sales champion, Tom Hopkins, is a supplemental training program which complements the Sell It Today, Sell It Now...


Customer Loyalty

by Justin Sachs & Scott Clem Motivational Press (December 22, 2014)

CustomerLoyalty is acollection of all the top real-world tools, strategies, and principles used bytoday's top brands to increase their customer loyalty and the overall lifetimevalue of their customers. Do you...


The Tanning of America

by Steve Stoute, Kerry Washington, Mim Eichler Rivas & Graydon Carter et al. Urban Audiobooks (April 15, 2014)

The businessmarketing genius at the forefront of today's entertainment marketing revolutionhelps corporate America get hip to today's new consumer--the tan generation.

When Fortune 500 companies need to reenergize...


What Is Marketing and Sales?

by Zig Ziglar, Tom Hopkins, Bryan Heathman & Larry Iverson et al. Made for Success (February 15, 2014)

What Is Marketing andSales? explores the fundamental elements of a brilliant marketing plan. If marketingis not your area of expertise, then listening to this audio series fromhandpicked speakers and authors...


The DNA of Business for Network Marketing

by Eric Golden, Donnie Barnes, Ryan Chamberlin & Made for Success Made for Success (December 01, 2013)

Some people say the firststep to starting a successful business is to have a clearly defined vision. Forothers it may be a revolutionary product that solves a need. Hundreds of bookshave flooded the network...


Guerrilla Marketing for Spas

by Jay Conrad Levinson, Terri Levine, Dale McConachie & Made for Success Made for Success (November 15, 2013)

With an increasing number of spas entering the market andwith businesses in general closing their doors in droves these days, takingresponsibility for the marketing of your spa is more important than ever. Theproblem...


The Experience Economy, Updated Edition

by B. Joseph Pine, James H. Gilmore & Alan Sklar Blackstone Publishing (December 15, 2012)

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now...


Coloring outside the Lines

by Jeff Tobe & Made for Success Made for Success (November 29, 2012)

The only thing that differentiates your service or your product from any others is your creativity and innovative thinking. This audio from creativity guru Jeff Tobe is an unusually charming collection of warm,...


Why We Buy, Updated and Revised Edition

by Paco Underhill & Mike Chamberlain Blackstone Publishing (April 26, 2011)

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons...


Unthinking

by Harry Beckwith & L. J. Ganser Business Plus (January 26, 2011)

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for...


Guerrilla Marketing for the Home-Based Business

by Jay Conrad Levinson, Seth Godin & Barrett Whitener Blackstone Publishing (June 28, 2010)

American business is in the midst of cataclysmic change. Reengineering themselves to compete in the new global marketplace, corporations lay off millions of employees and then outsource the services they performed—often...


Differentiate or Die

by Jack Trout, John Lescault & Steve Rivkin Blackstone Publishing (January 18, 2010)

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today...


Outsmarting Goliath

by Debra Koontz Traverso, Anna Fields & Cedar House Audio Blackstone Publishing (September 28, 2009)

Outsmarting Goliath confronts this paradox: Many of today’s consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often...


Guerrilla P.R.

by Michael Levine, Christopher Hurt & Melvin Belli Blackstone Publishing (April 28, 2009)

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an...


The Hands-Off Manager

by Steve Chandler, Duane Black & Nick Landrum Blackstone Publishing (July 01, 2008)

The #1 reason cited in exit interviews for an employee quitting is 'mymanager. Most managers and executives not only aren't aware of this obviousproblem but probably wouldn't know what to do about it if they...


Buying In

by Rob Walker & Robert Fass Blackstone Publishing (June 17, 2008)

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers...


Guerrilla Marketing

by Jay Conrad Levinson & Edward Lewis Blackstone Publishing (January 01, 2007)

When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds...


A Branded World

by Michael Levine & Lloyd James Blackstone Publishing (June 26, 2005)

Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable...