The Practitioner's Guide to Product Management: Top Practitioners Share Lessons Learned on the Journey from Beginner to Expert

The Practitioner's Guide to Product Management: Top Practitioners Share Lessons Learned on the Journey from Beginner to Expert

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with… (more)

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Book Details  


Publisher: Grand Central Publishing (January 06, 2015)

Parent ISBN: 9781455548552

Page count: 176 pages

File size: 1.4 MB

Language: English


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