Rebuilding Empires

Rebuilding Empires

Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert Joly, Target chief marketing officer Jeff Jones, and several other key players in both companies. Bricks and mortar retailing… (more)

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Book Details  


Publisher: St. Martin's Press (December 09, 2014)

Collection: St. Martin's Press

Language: English


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