Summary : Momentum - Ron Ricci and John Volkmann

Summary : Momentum - Ron Ricci and John Volkmann

Complete summary of Ron Ricci and John Volkmann's book: "Momentum: How Companies Become Unstoppable Market Forces".

This summary of the ideas from Ron Ricci and John Volkmann's book "Momentum" shows that, in the marketplace of digital products, consumers make buying decisions based on the viability of the company offering the products or services. They don’t want to buy products that cannot be upgraded in the future, or services that won’t be able to be extended… (more)

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Book Details  


Publisher: Business Book Summaries (November 12, 2014)

File size: 1 MB

Language: English


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