Summary : P&G 99 - Charles Decker

Summary : P&G 99 - Charles Decker

Complete summary of Charles Decker's book: "P&G 99: 99 Principles and Practices of Procter & Gamble's Success".

This summary of the ideas from Charles Decker's book "P&G 99" shows that P&G's success doesn't happen by accident. Every year, the company spends more than $3 billion advertising and promoting its brands – more than any other company on earth. In his book, the author reveals the fundamental beliefs that lie at the heart of P&G's impressive success, including… (more)

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Book Details  


Publisher: Business Book Summaries (November 12, 2014)

Language: English


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