Summary : The Discipline Of Market Leaders - Michael Treacy and Fred Wiersema

Summary : The Discipline Of Market Leaders - Michael Treacy and Fred Wiersema

Complete summary of Michael Treacy and Fred Wiersema’s book: “The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market”.

This summary of the ideas from Michael Treacy and Fred Wiersema’s book “The Discipline of Market Leaders” shows how it is important for companies to select a unique value to deliver to customers in order to be truly successful. The authors explains the three key value disciplines that the current… (more)

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Book Details  


Publisher: Business Book Summaries (November 12, 2014)

File size: 2 MB

Language: English


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