Summary : The Fall Of Advertising And The Rise Of Pr - Al Ries and Laura Ries

Summary : The Fall Of Advertising And The Rise Of Pr - Al Ries and Laura Ries

Complete summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".

This summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in Public Relations. In their book, the authors explain the key differences between advertising and PR and… (more)

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Book Details  


Publisher: Business Book Summaries (November 12, 2014)

Language: English


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