Summary : Will and Vision - Gerard Tellis and Peter Golder

Summary : Will and Vision - Gerard Tellis and Peter Golder

Complete summary of Gerard Tellis and Peter Golder's book: "Will and Vision: How Latecomers Grow to Dominate Markets".

This summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting question: “Is it better to be first to market with a new product or to delay getting to market until you have a better product?” In their book, the authors explain how the answer to this question can be found by looking at current market… (more)

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Book Details  


Publisher: Business Book Summaries (November 12, 2014)

Language: English


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