Summary : Trading Up - Michael Silverstein and Neil Fiske

Summary : Trading Up - Michael Silverstein and Neil Fiske

Complete summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".

This summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are starting to be willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater… (more)

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55 loans 1 loans Unlimited 59 days

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Book Details  


Publisher: Business Book Summaries (October 28, 2014)

Language: English


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