Summary : Web Rules - Tom Murphy

Summary : Web Rules - Tom Murphy

Complete summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".

This summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big business and well-funded corporations have called the shots, and made decisions on behalf of the consumers. But with the availability of the Internet,… (more)

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Book Details  


Publisher: Business Book Summaries (October 28, 2014)

Language: English


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