Twitter is Not a Strategy

Twitter is Not a Strategy

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital and social media has created a schism in the marketing world that is hindering brands from attaining their true business potential.… (more)

Available Offer  


$ 40.00 For EPUB icon EPUB 52 loans, 2 years, 1 at a time


Quantity :   

License

Total Loans Concurent Loans Lifetime Maximum lending period
52 loans 1 loans 2 years 59 days

Protection

Protection Number of Devices Copy/Paste Print
ACS4 6 loans false false

Book Details  


Publisher: St. Martin's Press (November 11, 2014)

Collection: St. Martin's Press

Language: English


Look for similar items  


>
>