Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management.

In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula… (more)

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Book Details  


Publisher: Twelve (October 07, 2014)

Parent ISBN: 9781455558001

Page count: 256 pages

File size: 2 MB

Language: English


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