Born to Buy: The Commercialized Child and the New Consumer Cult

Born to Buy: The Commercialized Child and the New Consumer Cult

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented… (more)

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Book Details  


Publisher: Scribner (August 19, 2014)

Collection: Scribner

Parent ISBN: 9780684870564

Page count: 304 pages

File size: 2.9 MB

Language: English


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