Creative Personal Branding: The Strategy to Answer: What's Next?

Creative Personal Branding: The Strategy to Answer: What's Next?

After eight years of work in creative personal branding, Jürgen Salenbacher has distilled his ideas and methods in a book. Salenbacher looks at the origins of today's crisis and examines the work of leading theorists in business culture, before explaining how our success in exploring change depends on our ability to think creatively. Branding practices, he suggests, can help us, but we also need to cultivate creative thinking. Creative Personal Branding offers over… (more)

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Book Details  


Publisher: BIS Publishers (May 05, 2014)

Parent ISBN: 9789063693602

Page count: 228 pages

Language: English


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