Storytelling on Steroids: 10 Stories That Hijacked the Pop Culture Conversation

Storytelling on Steroids: 10 Stories That Hijacked the Pop Culture Conversation

"Storytelling on Steroids will give even the most ad-hardened civilians a great insight into how the modern world works." WALLPAPER MAGAZINE "Need to enhance your brand's performance? Take this steroid." ROB SCHWARTZ, GLOBAL CREATIVE PRESIDENT TBWA WORLDWIDE "John Weich has written an exceptionally well crafted book that delves into the motivation, craft, timing, culture, mechanics and myths of modern storytelling. A must read for those looking to create and connect… (more)

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Book Details  


Publisher: BIS Publishers (May 05, 2014)

Parent ISBN: 9789063693688

Page count: 160 pages

Language: English


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