Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

Today's retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, and the implications for retailers and consumers. This fascinating study demonstrates how retailers can build a strong, independent brand identity to remain competitive in the global marketplace. Using international examples and case studies, including champion retail brands such as Wal-Mart, Tesco and McDonald's, the… (more)

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Book Details  


Publisher: BIS Publishers (May 05, 2014)

Parent ISBN: 9789063693664

Page count: 304 pages

Language: English


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