Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went… (more)

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Book Details  


Publisher: Business Plus (June 10, 2014)

Parent ISBN: 9781455598908

Page count: 320 pages

File size: 639 KB

Language: English


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