Françoise-Marie Jacquelin

Françoise-Marie Jacquelin

This work offers a summary of the book “CUSTOMER-CENTRIC SELLING - The Message Driven Sales Process by Michael Bosworth and John Holland”.

In most organizations, there is a basic disconnect between the marketers and the sales people. This is unfortunate because the marketers (the people who are responsible for creating the messages delivered to customers) and the sales people (who build relationships with real world customers) really could achieve much more if… (more)

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Book Details  

Publisher: Business Book Summaries (February 15, 2013)

File size: 1 MB

Language: English

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