What I Didn't Learn in Business School: How Strategy Works in the Real World

What I Didn't Learn in Business School: How Strategy Works in the Real World

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.

Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side… (more)

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Book Details  


Publisher: Harvard Business Review Press (October 12, 2010)

Parent ISBN: 9781422157633

Page count: 272 pages

Language: English


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