The Power of Co-Creation

The Power of Co-Creation

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success… (more)

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Book Details  


Publisher: Free Press (October 05, 2010)

Collection: Free Press

Parent ISBN: 9781439181041

Page count: 288 pages

File size: 2.3 MB

Language: English


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