Marketing Places

Marketing Places

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state… (more)

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$ 63.99 For EPUB icon EPUB 26 loans, 1 year, 1 at a time


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26 loans 1 loans 1 year 59 days

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Book Details  


Publisher: Free Press (January 15, 2002)

Collection: Free Press

Parent ISBN: 9780743236362

Page count: 400 pages

File size: 1.9 MB

Language: English


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