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Christopher Columbus needed a sponsor for a dangerous expedition, but the king of Portugal wasn’t interested. He repackaged his proposal for the queen of Spain. She put Columbus on retainer, and the rest is history. Columbus may not have been the first to discover America, but he had a great publicist.

That’s where Jeff Blumenfeld comes in. For many years, using a PR specialty called adventure marketing, Jeff has connected explorers and their projects with corporate… (more)

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EPUB icon EPUB 26 loans, 1 year, 1 at a time


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Total Loans Concurent Loans Lifetime Maximum lending period
26 loans 1 loans 1 year 59 days

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Book Details  


Publisher: Skyhorse (January 07, 2014)

Collection: Skyhorse

Parent ISBN: 9781626361379

Page count: 240 pages

File size: 829 KB

Language: English


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