Marketing High Technology

Marketing High Technology

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely… (more)

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$ 47.99 For EPUB icon EPUB 26 loans, 1 year, 1 at a time


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Book Details  


Publisher: Free Press (June 02, 1986)

Collection: Free Press

Parent ISBN: 9781451697582

Page count: 224 pages

File size: 2.1 MB

Language: English


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