Market New Products Successfully: Using Simulated Test Market Technology

Market New Products Successfully: Using Simulated Test Market Technology

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

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Book Details  


Publisher: Lexington Books (February 02, 2006)

Parent ISBN: 9780739111796

Page count: 368 pages

Language: English


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