Be Unique or Be Ignored: The CEO's Guide to Branding

Be Unique or Be Ignored: The CEO's Guide to Branding

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or,… (more)

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Book Details  


Publisher: MHR Enterprises (November 11, 2013)

Parent ISBN: 9780974501758

Page count: 166 pages

Language: English


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