Political Polling: Strategic Information in Campaigns

Political Polling: Strategic Information in Campaigns

Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.

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Book Details  


Publisher: Rowman & Littlefield Publishers (July 25, 2008)

Collection: Campaigning American Style

Parent ISBN: 9780742564510

Page count: 188 pages

Language: English


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