Reputation Economics

Reputation Economics

As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses… (more)

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Publisher: St. Martin's Press (November 05, 2013)

Collection: St. Martin's Press

Language: English


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