Marketing Heritage: Archaeology and the Consumption of the Past

Marketing Heritage: Archaeology and the Consumption of the Past

Within this edited volume, original case studies from well-known sites throughout the world are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.

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Book Details  


Publisher: AltaMira Press (September 01, 2004)

Parent ISBN: 9780759103412

Page count: 328 pages

Language: English


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