Beyond the Idea

Beyond the Idea

The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of… (more)

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Book Details  


Publisher: St. Martin's Press (September 24, 2013)

Collection: St. Martin's Press

Language: English


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