Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation

Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation

The Killer Questions Your Company Should Be Asking

Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way.

In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus,… (more)

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Book Details  


Publisher: Hachette Books (February 07, 2012)

Parent ISBN: 9781401304133

Page count: 272 pages

File size: 759 KB

Language: English


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