Signs of the Signs: The Literary Lights of Incandescence and Neon

Signs of the Signs: The Literary Lights of Incandescence and Neon

This book is a study of the electric sign in American literature and culture. Although this book is mainly about bulb and neon signs, it also deals with non-electric signs and related phenomena, such as movie sets. A central strategy of the author is to treat the architectural sign as semiotic and the semiotic sign as architectural. This technique serves a central thesis that the architectural sign, particularly the electric sign, made people more conscious of the… (more)

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Book Details  


Publisher: Bucknell University Press (May 16, 2011)

Parent ISBN: 9781611480429

Page count: 405 pages

Language: English


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