Solving Problems with Design Thinking: Ten Stories of What Works

Solving Problems with Design Thinking: Ten Stories of What Works

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and… (more)

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Book Details  


Publisher: Columbia University Press (September 03, 2013)

Collection: Columbia Business School Publishing

Parent ISBN: 9780231163569

Language: English


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