The Electric Meme: A New Theory of How We Think

The Electric Meme: A New Theory of How We Think

From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to these disparate questions and even to what is the nature of thought itself is, simply, the meme. For decades researchers have been convinced that memes were The Next Big Thing for the understanding of society and ourselves. But no one has so far been able to define what… (more)

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Book Details  


Publisher: Simon & Schuster (July 30, 2013)

Parent ISBN: 9781451612950

Page count: 400 pages

File size: 2 MB

Language: English


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