Tourism Marketing: A Collaborative Approach

Tourism Marketing: A Collaborative Approach

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study… (more)

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Book Details  


Publisher: Channel View Publications (December 21, 2004)

Collection: Aspects of Tourism

Parent ISBN: 9781873150894

Language: English


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