Rocking the Ages: The Yankelovich Report on Generational Marketing

Rocking the Ages: The Yankelovich Report on Generational Marketing

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.

Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness; May 21, 1997) by J. Walker Smith and… (more)

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Book Details  


Publisher: HarperCollins e-books (December 28, 2010)

Parent ISBN: 9780887309007

Page count: 336 pages

File size: 4.4 MB

Language: English


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