How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In

How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan… (more)

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Book Details  


Publisher: HarperCollins e-books (October 12, 2010)

Parent ISBN: 9780062000453

Page count: 272 pages

File size: 483 KB

Language: English


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