The 1% Windfall: How Successful Companies Use Price to Profit and Grow

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices.

The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase… (more)

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Book Details  


Publisher: HarperCollins e-books (March 16, 2010)

Parent ISBN: 9780061684326

Page count: 256 pages

File size: 317 KB

Language: English


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