The Creative Priority

The Creative Priority

How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.

In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate… (more)

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Book Details  


Publisher: HarperCollins e-books (October 20, 2009)

Parent ISBN: 9780887309601

Page count: 288 pages

File size: 822 KB

Language: English


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