Business Development and Marketing for Lawyers

Business Development and Marketing for Lawyers

Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from–which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments.

You will learn about the elements of the promotion mix, advantages and disadvantages of… (more)

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Book Details  


Publisher: eBookIt.com (June 11, 2013)

Parent ISBN: 9781456617165

Page count: 158 pages

Language: English


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