Women Want More

Women Want More

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

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Book Details  


Publisher: HarperCollins e-books (September 08, 2009)

Parent ISBN: 9780061776410

Page count: 336 pages

File size: 1.1 MB

Language: English


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