The Elements of Persuasion

The Elements of Persuasion

"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner.

According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals… (more)

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Book Details  


Publisher: HarperCollins e-books (October 13, 2009)

Parent ISBN: 9780061179037

File size: 261 KB

Language: English


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