Strategic Management for Tourism Communities: Bridging the Gaps

Strategic Management for Tourism Communities: Bridging the Gaps

Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

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Book Details  


Publisher: Channel View Publications (November 05, 2004)

Collection: Aspects of Tourism

Parent ISBN: 9781873150832

Page count: 456 pages

Language: English


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