The Art of Digital Branding

The Art of Digital Branding

Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers,… (more)

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Book Details  


Publisher: Allworth (June 29, 2010)

Collection: Allworth

Parent ISBN: 9781581154887

Page count: 999 pages

File size: 3.5 MB

Language: English


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