Profiting From Uncertainty: Strategies for Succeeding No Matter What the Future Brings

Profiting From Uncertainty: Strategies for Succeeding No Matter What the Future Brings

What manager is not anxious about the future? We live in a white-knuckled age of rapid technological change and global instability. But uncertainty is not the enemy, says management expert Paul J. H. Schoemaker. It is where the greatest opportunities are. To unlock these opportunities, however, requires a very different approach to strategy and implementation. In this pioneering book, Dr. Schoemaker presents a systematic approach that combines concepts such as scenario… (more)

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Book Details  


Publisher: Free Press (December 25, 2012)

Collection: Free Press

Parent ISBN: 9780743223287

Page count: 288 pages

File size: 5.5 MB

Language: English


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