Citizen Brand

Citizen Brand

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty… (more)

Available Offer  


EPUB icon EPUB 26 loans, 1 year, 1 at a time


Quantity :   

License

Total Loans Concurent Loans Lifetime Maximum lending period
26 loans 1 loans 1 year 59 days

Protection

Protection Number of Devices Copy/Paste Print
ACS4 6 loans false false

Book Details  


Publisher: Allworth (September 02, 2006)

Collection: Allworth

Parent ISBN: 9781621531937

Page count: 288 pages

File size: 2.8 MB

Language: English


Look for similar items  


>
>