Brandstorm

Brandstorm

Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - some decades in the making - meaningless. With today's unprecedented access to thousands of brands a day, via Twitter, Facebook, and the rest, the balance of brand power… (more)

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$ 40.00 For EPUB icon EPUB 52 loans, 2 years, 1 at a time


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Total Loans Concurent Loans Lifetime Maximum lending period
52 loans 1 loans 2 years 59 days

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ACS4 6 loans false false

Book Details  


Publisher: St. Martin's Press (November 13, 2012)

Collection: St. Martin's Press

Language: English


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