Rethinking Reputation

Rethinking Reputation

Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including… (more)

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Book Details  


Publisher: St. Martin's Press (August 21, 2012)

Collection: St. Martin's Press

Language: English


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