What Chinese Want

What Chinese Want

Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this… (more)

Available Offer  



Book Details  


Publisher: St. Martin's Press (May 22, 2012)

Collection: St. Martin's Press

Language: English


Look for similar items  


>
>