The New Rules of Retail

The New Rules of Retail

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between… (more)

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Book Details  


Publisher: St. Martin's Press (December 07, 2010)

Collection: St. Martin's Press

Language: English


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